Discover Your True Colors.

Unlock the science of personal color analysis. AURA uses AI image analysis and the 12-season color system to read your skin undertone and the contrast of your hair and eyes, revealing the seasonal palette that suits you best.

Download on App Store

AURA Style Passport

The Wardrobe Revolution

Why Personal Color Matters

Wearing the wrong colors drains your natural glow and makes you look tired. Wearing your true colors does the exact opposite.

Without AURA

Spending money on clothes that sit in your closet unworn
Looking tired or pale, even after 8 hours of sleep
Feeling overwhelmed by retail racks and cosmetic options
Regretting expensive impulse shopping mistakes

With AURA

Buy only what loves you back and build a smart capsule wardrobe
Instantly look radiant, healthy, and naturally vibrant
Walk into any store knowing exactly which racks to browse
Spend less on clothes that never get worn

Inside The App

Designed to Perfect Your Style

An in-person color analysis typically costs a few hundred dollars. AURA brings the same 12-season method to your phone.

AI-Powered 12-Season Analysis

Upload a selfie in natural light. AURA's AI image analysis reads the contrast and undertones of your skin, hair and eyes and places you in one of the 12 seasons—such as Soft Autumn, Bright Spring or Soft Summer.

Your 24-Color Style Passport

No more guessing. Unlock a curated palette of 24 shades chosen for your season. Browse them as primary, secondary, accent and makeup colors, and see which shades to avoid.

#C48A7A YOUR COLOR

Real-Time Camera Scanner

Out shopping? Point your camera at any fabric or cosmetic item in a store. AURA's scanner extracts the color values instantly and tells you if the shade belongs in your seasonal palette or if you should leave it on the rack.